House Tour: A Stylish Townhouse with a Neutral Scheme in London

This London townhouse interior design project blends modern elegance with a neutral palette, creating a sophisticated yet inviting home. Spanning three floors, the design balances Japandi influences, bespoke details, and timeless aesthetics to enhance both style and functionality. As part of our ongoing collaboration with a property investor client, we have successfully delivered multiple high-yield rental properties over the past couple of years, ensuring each space is thoughtfully designed for both long-term appeal and everyday living.

This home balances modern organic design with Japandi influences, using neutral tones, natural textures, and bespoke features to enhance its compact footprint while maximising comfort. Join us on a tour of this thoughtfully curated space.

A Stylish Lounge with a Bespoke Media Wall

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The ground floor serves as the main living area, featuring an inviting lounge designed for both relaxation and entertaining. A neutral palette with warm wood tones, plush furnishings, and layered textures creates a refined yet welcoming atmosphere. The seating area is anchored by a bouclé sofa, complemented by abstract artwork that adds a touch of contemporary style.

image credit: House Designer

A key feature of this space is the bespoke media wall, finished with vertical wood-slatted panelling that introduces warmth and texture. A wall-mounted TV and minimalist floating shelf ensure a sleek, uncluttered look, perfect for modern city living.

A Dining Nook That Maximises Space

Adjoining the lounge, a carefully designed dining nook makes the most of the available space. A round wooden dining table with sculptural chairs sits by the window, optimising natural light and creating an intimate setting for meals. The curved lines and textured upholstery tie into the overall design theme, blending functionality with effortless elegance.

A Tranquil Primary Bedroom with Smart Storage

The first floor is home to the principal bedroom, a space designed to feel calm and inviting. A beautiful upholstered headboard and neutral linen bedding create a luxurious yet understated retreat. Soft lighting and muted tones contribute to a serene atmosphere, making it the perfect escape from the city’s bustle.

image credit: House Designer

A standout feature in this bedroom design is the built-in wardrobe with mirrored cutouts, which reflects light and adds a unique design element while offering plenty of storage. This clever addition ensures the room remains clutter-free and visually spacious.

A Chic and Versatile Guest Bedroom

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Also located on the first floor, the second bedroom continues the home’s theme of soft neutrals and contemporary styling. Designed to be both comfortable and adaptable, this space can serve as a guest retreat, reading nook, or even a home office. Thoughtfully curated furnishings, including sculptural bedside tables and warm lighting, complete the look, ensuring both style and practicality.

Elegant Bathrooms with a Luxe Finish

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The townhouse features two beautifully designed bathrooms, each embracing a timeless, marble-effect aesthetic. The main bathroom is finished with large-format marble-effect tiles, paired with classic fixtures for a look that feels both elegant and contemporary. A shower-over-bath setup provides flexibility, catering to both quick morning routines and more indulgent self-care moments.

En-Suite Shower Room

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The ensuite bathroom adopts a more minimalist approach with a walk-in glass shower, integrated shelving, and soft ambient lighting. The addition of built-in storage keeps the space organised while maintaining a sleek, modern feel.

London Townhouse Interior Design

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As part of a broader portfolio of rental properties, this townhouse is the latest in a series of successful projects we have executed with our property investor client. Each home is designed with both style and longevity in mind, ensuring a high-quality finish that appeals to tenants while remaining a smart investment. This London SW7 project is a perfect example of how thoughtful design can transform a property into a stylish, functional, and high-performing rental home.

If you’re looking to enhance your Airbnb rental or property portfolio with expertly designed interiors, our team is here to help bring your vision to life.